During Marta Dalton's guest speaker event, I learned about the differences between business to business digital marketing and business to consumer digital marketing, social media, and job opportunities and the outlook for jobs in digital marketing. For a business to business (B2B) digital marketing the targets are the companies, whereas for a business to consumer(B2C) digital marketing the targets are consumers. The campaign complexity and campaign volume for a B2B is medium because the company usually has buyers who are long term clients who buy a lot more products than an individual consumer. Therefore, in a B2B digital market, the company grows a personal relationship with their buyers and does not put much money into marketing campaigns. Whereas in a B2C the campaign complexity and campaign volume is high because they need consumers to stay interested in their products so they will go buy them in stores. I also learned about how Marta Dalton's company uses social media, and how there is a purpose to each social media platform. She also discussed how they use google analytics to analyze the amount of people that are looking at their sites. Additionally, Dalton emphasized that social media includes posting, liking other individuals or companies, commenting on others posts, and maintain the site. My favorite part about Marta Dalton's presentation was when she talked about the digital market jobs and outlooks. She stated that digital marketing jobs are in demand from companies and that the growth predicted is about 9%. I also liked how she related digital marketing to students who are not planning to graduate with a digital marketing degree, and that even if I do not have a degree in that particular field the ways that I can use digital marketing in my own job.
When I went on the MSA tour and listened to the guest speaker Karl Herleman I learned what MSA does and how they use information systems to help them help their customers grow. MSA is a small company that analyzes data to inform their customers the best way to grow their business. The customers can then use the data to make decisions. MSA has eight different areas that they are involved in including business analysis, gaming, information technology systems and solutions, media and MSA focus international, corporate enterprise application, information management solutions, life sciences, and metals and advanced manufacturing. MSA uses information systems to help them analyze the data. However, to use information systems the have to develop them. MSA develops information systems if their client wants analysis on a specific type of data or if someone has a good idea for a program that they can develop. When someone has an idea it goes through multiple stages of designing the information system and then developing the system. I thought that this tour was very interesting because I did not know MSA was involved in all of the things that they have been involved in such as determining when the best time and day it would be to air a TV show.
During Ginger Ellis-Polozoff guest lecture I learned the basics of project management. A project is temporary and it produces something new. Therefore, project management is a framework for completing projects and managing workflow. The project is usually monitored by a project manager, which is the person responsible for leading the project from the beginning to the very end. A project manager is also in charge of finding the most efficient way to complete the project. The requirements of a project should be clear, measurable, feasible, verifiable, correct, and traceable. The deliverables of a project are what comes out of the project management process, and they can be traced back to the requirements. Stakeholders are individuals who can influence or are at least affected by the project. A project charter is during the initiating phase of the project management process, and it defines and outlines what is expected to come out of the project. The next phase is the planning step. During this step network diagrams are created, which is a graphic that shows relationships between groups, steps, and tasks that will impact the project. The other three steps are executing the project, monitoring and controlling the project, and closing the project. I really enjoyed learning about project management because I think that it is a great tool that I can use in my future career.
Personally, I have learned a lot from this course. I have learned things such as security; how to build a business process model; how to use access, excel, and tableau; and the basics of management information systems. This course has affected me both professionally and personally. Professionally, this course has taught me things I know I will use again in the future. It has also helped me finding contacts in the field that I eventually want to work in through interviewing professionals for the team assignment. Personally, I have become more interested in MIS and I found out that I am really good at it. I wanted to continue learning about MIS that I even added the MIS minor to my transcript. In the future, I plan to use the knowledge that I learned in excel and access because I know that I will be using those programs in my field. In the beginning of this course I took a survey and did not know a lot of the things on the survey, but on the post survey, I knew what everything was. To conclude, this course was challenging, but I think it is mandatory for people to take especially if they are going into the business field because this course teaches you essential skills that students can build on in the future.
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